GUIDES

Win clients with weak websites

Field-tested tactics for finding local businesses that need your help — and opening with something they can’t ignore.

• Jul 15, 2026 · 5 min readThe future of software is chat: why ScanToPitch has an MCP serverWhy we built a hosted MCP server for ScanToPitch, and what it means when your tools become something you can simply talk to.
• Jul 14, 2026 · 7 min readBuild a lead-generation agent with MCP and ScanToPitchA practical blueprint for a lead-gen agent that finds, scores and pitches local businesses on its own, built on ScanToPitch's MCP tools.
• Jul 13, 2026 · 5 min readOAuth or API key? Connecting AI tools to ScanToPitch securelyThe two ways to authenticate an AI assistant to ScanToPitch over MCP, one-click OAuth and API keys, and how to choose the safer fit.
• Jul 12, 2026 · 6 min readAutomate cold outreach with Claude and ScanToPitchTurn a repeatable outreach routine into a Claude workflow: scan a market, shortlist the best leads and draft first-touch emails, all over MCP.
• Jul 11, 2026 · 6 min read12 prompts for an AI assistant connected to your lead dataTwelve copy-and-adapt prompts for ChatGPT or Claude connected to ScanToPitch over MCP, from finding leads to writing the pitch.
• Jul 11, 2026 · 6 min readMCP vs REST API: which way to connect to ScanToPitch?MCP or REST API for ScanToPitch? A clear comparison of the two ways to connect, when to use each, and how they share the same credits and limits.
• Jul 10, 2026 · 7 min readRun your entire lead-gen workflow from an AI chat (no dashboard)How to run the full lead-generation loop, find, score, shortlist and pitch, from a single AI conversation using ScanToPitch over MCP.
• Jul 9, 2026 · 5 min readHow to connect ScanToPitch to Claude via MCPConnect ScanToPitch to Claude in a couple of minutes with MCP, and run scans, read leads and generate outreach without leaving the conversation.
• Jul 9, 2026 · 6 min readHow to connect ScanToPitch to ChatGPT (and chat with your leads)A step-by-step guide to connecting ScanToPitch to ChatGPT with MCP, so you can find, score and pitch local businesses from a normal chat window.
• Jul 8, 2026 · 6 min readllms.txt: what it is, who reads it, and how to write oneWhat llms.txt actually does, which AI tools read it today, and a copy-ready starter template for a local business site, honest expectations included.
• Jul 7, 2026 · 6 min readAI crawlers explained: who to allow, who to blockBefore you block AI crawlers in robots.txt, know the difference: search crawlers bring visibility, training crawlers don’t. Here are copy-ready rules for both.
• Jul 6, 2026 · 5 min readCold email templates that book website projects (with real structure)Why most cold emails for web work get ignored, the four-part structure that doesn’t, and how to personalize at scale without sounding like a mail-merge.
• Jul 5, 2026 · 7 min readGEO: How to get your business recommended by ChatGPT & Co.Generative engine optimization explained for local businesses: the four levers that decide whether ChatGPT, Perplexity and Google AI Overviews recommend you. Or your competitor.
• Jul 4, 2026 · 6 min readWhat is MCP (Model Context Protocol)? A plain-English guideModel Context Protocol explained without the jargon: what MCP is, why it lets ChatGPT and Claude actually use tools like ScanToPitch, and what it means for your lead generation.
• Jul 3, 2026 · 7 min readThe 7-point AI visibility checklist for local businessesThe seven AI visibility basics every local business needs so ChatGPT, Perplexity and Google AI Overviews can find and recommend it, each with a quick self-check.
• Jul 2, 2026 · 7 min readThe website audit checklist that turns cold outreach into repliesThe exact signals to check on a prospect’s website before you pitch (performance, mobile, trust and compliance), and how to turn each finding into a sentence that gets a reply.
• Jul 1, 2026 · 6 min readHow to find clients as a web freelancer (without cold-DM spam)A repeatable way to find local businesses that actually need a web freelancer: spot the weak websites, lead with a concrete problem, and pitch something they can say yes to.