The website audit checklist that turns cold outreach into replies

A cold email lands when it proves you actually looked. This is the checklist we built ScanToPitch around: every item is something a prospect can verify in ten seconds, which is exactly what makes it persuasive.

Performance

• Largest Contentful Paint over ~2.5s on mobile: the page feels slow.
• Total page weight in the megabytes. Uncompressed images are the usual culprit.
• No caching / poor Lighthouse performance score.

Mobile

• No responsive layout: desktop site pinch-zoomed on a phone.
• Tap targets too small, text unreadable without zoom.
• Over half of local searches are on mobile (this one always resonates).

Trust & conversion

• No HTTPS padlock, or an expired certificate.
• Broken or missing contact form; no visible phone/email.
• Design that visibly predates the business’s current branding.

Compliance (DACH and the EU)

• Missing or incomplete Impressum (legally required in Germany/Austria).
• No cookie/consent handling or privacy policy.
• Accessibility gaps that the BFSG now puts on the radar for many businesses.

Turn findings into a pitch

Pick the one or two findings with the clearest business cost and lead with those. “Your site isn’t mobile-friendly and half your visitors are on phones” beats a 20-point audit nobody reads. Keep the rest in your back pocket for the call.

Automate the boring 90%

Running this checklist by hand across a whole city is a full day of work. ScanToPitch runs it automatically on every business in an area, scores and ranks them, and hands you the findings already written up, so you only ever look at prospects worth contacting.