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Automate cold outreach with Claude and ScanToPitch

Burghardt Doerffer · Founder, ScanToPitch

Turn a repeatable outreach routine into a Claude workflow: scan a market, shortlist the best leads and draft first-touch emails, all over MCP.

Cold outreach is repetitive by nature: same steps, new market each time. That makes it a perfect thing to hand to Claude once it is connected to ScanToPitch. You are not replacing your judgement, you are removing the busywork around it.

Define the routine once

Write down the loop you already run: pick a niche and city, scan for weak sites, take the top handful, draft a first email each, in a set tone and language. Tell Claude that routine in plain words. Because it can call the ScanToPitch tools, it can execute every step, not just describe them.

A reusable instruction

Something like: 'For the city and niche I give you, scan up to 40 businesses, take the five weakest websites that have a contact email, and draft a short friendly first email for each in the local language, grounded in the real findings. Then give me the five drafts to review.' Save that as a Claude project or prompt and reuse it per market.

Run it per market

Now each new territory is one message: 'Run the routine for plumbers in Stuttgart.' Claude scans, shortlists, and returns five ready drafts. You spend your time on the judgement calls, which leads deserve a follow-up, how to tweak a line, not on clicking through a dashboard.

Keep the human parts human

Two things stay with you on purpose. Sending: the drafts land in your review, not in someone's inbox automatically, that keeps you compliant and in control. And spending: Claude can run scans on your credits but can never buy more, so an over-eager routine can never surprise you with a bill.

When to graduate to code

If the routine becomes truly hands-off, no human review at all, that is the moment to move it to the REST API and a scheduler. Until then, a Claude workflow is the fastest way to get most of the benefit with none of the setup.

Find your next client this week

Scan a city, see which local businesses have weak websites, and send a pitch that references the real problem.

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